CIP 44 | Formation of the Events Guild

Updated version

What is the mission of the Guild?

With expansion and membership growth being key factors in the future development of CityDAO, the Events Guild strives to create a professional presence at crypto events for the community. By creating this presence, CityDAO can further communicate with other potentially beneficial communities as well as attract top minds into CityDAO.

Why is the Guild needed in CityDAO?

As CityDAO evolves, and some problems arise, an influx of creative and talented individuals collaborating with current community members would promote solution-oriented advancement; many hands make light work. Due to the early stage of CityDAO, there is a necessity for innovative people to bring new perspectives and suggestions for solutions. Fortunately, crypto conferences/ hackathons are a unique opportunity to connect CityDAO with people who can in turn contribute to solutions. For Example: More than 12,000 people from 100 countries came to ETHDenver, with about 8,500 checking into the conference. This event alone connected CityDAO with thousands of like-minded individuals who have skills and personal networks themselves. Dozens of current CityDAO citizens participate and were victorious in hacking projects that will also benefit our community and exposed our community to Vitalik Buterin (who was a judge in the hacking competition) and other leaders in web3. Our presence also resulted in new citizens buying their first Citizen NFT to be part of our community.

By creating the Events Guild, a few thousand people at one event would multiply into a full network of support. Not only would CityDAO benefit from the intel brought by new citizens, but CityDAO would become an organization known by countless other web3 communities and organizers, potentially bringing in investment, support, and connections currently unavailable to us at the same extent. The public affairs guild would have new avenues to follow up on as a result of this networking.

What would be the responsibilities of the Guild Facilitators?

  • Finding crypto events across the country, or potentially globally, and planning which events CityDAO would attend each quarter.
  • Strategising, planning and implementing CityDAOs involvement in these events in the form of booths, events, presence and networking.
  • Recruiting ambassadors from within our citizens to attend, represent and work at these events.
  • Plan and execute budgets to compensate the guild team and participants. Cover the costs of these events and the room and lodging for citizens that will represent CityDAO at these events.
  • Create content from the planning and participation at these events to keep our citizens informed and promote our mission to attract more citizens and potential partnership opportunities.
  • Creating IRL CityDAO meetups such as “Hiking in Yosemite”, “CityDAO Burning Man Camp”, “NYC Social Mixer”, “LA Social Mixer” etc.
  • Finding insurance policies to cover events

Why is this Guild Facilitator qualified for the position?

Pat has 5 years of sales experience and over 10 years of marketing experience, making him a qualified candidate for this position. His extensive experience in networking and social connectivity is precisely the skill set needed for a facilitator of the Events Guild. His previous roles in c-level positions gave him valuable understanding of networking and generating b2b relationships. In his time working in the solar industry he was able to generate partnerships with over 100 solar installation companies by attending events and making cold contacts with industry leaders.

Pat was chosen to be part of the inaugural CityDAO city council, which gives him an intimate understanding of our mission and our vision. Pat represented CityDAO at EthDenver and his team won the hacking competition that was judged by Vitalik Buterin. This energy and attitude would be used in planning and representing CityDAO in future events, and Pat would be an enthusiastic and professional facilitator.

Does the Guild already have members ready to join?

Yes! There are many citizens currently interested in joining the Events Guild.

Including but not limited to: Pat, Lyons, Favian, Syntonika, Mayur, Bruno, Earl, Elmo, Valerie, and many more….

What is the budget / what funding is needed?

We are requesting the following budget for team compensation for Season 1 (the spring quarter through July 1, 2022).

Guild Facilitator - $3,000 + 2 Citizen NFTs/mo

(Guild Facilitator is required to attend 6/6 events in person)

2x Co-Facilitator - $1,500 + 1 Citizen NFT/mo

(Co-Facilitators are required to attend 4/6 events in person)

Along with the following budgets for events this quarter

ETH Global DAOHacks sponsorship

Sponsor Spot = $10,000

Prizes = 4 Citizen NFTs

https://dao.ethglobal.com/sponsorship.pdf

NY Fintech Conference

New York, NY

April 19-20

Tickets x 5 = $3,750

Accommodations for 8 citizens & venue for networking = $8,400

Expenses (Dinner events, marketing materials,etc) = $3,000

Blockchain Expo NA

Santa Clara, CA

May 11-12

All access tickets x 5 = $5,000

Accommodations for 8 citizens & venue for networking events = $1,400

Expenses (Dinner events, marketing materials,etc) = $2,000

Permissionless

Palm Beach, FL

May 17-19

Tickets x 5 = $5,900

Accommodations for 8 citizens & venue for networking events = $4,000

Expenses (Dinner events, marketing materials,etc) = $5,000

https://blockworks.co/events/permissionles

Consensus

Austin, TX

June 9-12

All access ticket = $9,000

GA tickets x 4 = $4,000

Accommodations for 8 citizens & venue for networking events = $4,800

Expenses (Dinner events, marketing materials,etc) = $2,500

https://www.coindesk.com/consensus2022

NFT NYC/ETH NYC

New York, NY

June 20-26

All access ticket = $1500

GA tickets x 4 = $2400

Accommodations for 8 citizens & venue for networking events = $11,500

Expenses (Dinner events, marketing materials,etc) = $5000

https://nyc.ethglobal.co/
Gross cost for season 1 = $89,850 + 13 Citizen NFTs

$60,000 has already been allotted for attending events, we would bring these funds into the event guild budget.

Total quarterly budget request = $19,850 + 13 Citizen NFTs

How many multisig members will there be? Will they be doxed or have KYC?

Multisig signers must be doxed.

There will be 3 signers in the multisig with at least 2 needed to pass a transaction.

Slimmed down event budgets

ETH Global DAOHacks sponsorship

Sponsor Spot = $10,000

Prizes = 4 Citizen NFTs

[https://dao.ethglobal.com/sponsorship.pdf ]

NY Fintech Conference

New York, NY

April 19-20

Tickets x 5 = $3,750

Accommodations for 8 citizens & venue for networking = $7,500

Expenses (Dinner events, marketing materials,etc) = $3,000

Blockchain Expo NA

Santa Clara, CA

May 11-12

All access tickets x 5 = $5,000

Accommodations for 8 citizens & venue for networking events = $1,400

Expenses (Dinner events, marketing materials,etc) = $2,000

Permissionless

Palm Beach, FL

May 17-19

Tickets x 5 = $5,900

Accommodations for 8 citizens & venue for networking events = $4,000

Expenses (Dinner events, marketing materials,etc) = $4,000

[Permissionless - Blockworks

Consensus

Austin, TX

June 9-12

GA tickets x 5 = $5,000

Accommodations for 8 citizens & venue for networking events = $4,800

Expenses (Dinner events, marketing materials,etc) = $2,500

[https://www.coindesk.com/consensus2022]

NFT NYC/ETH NYC

New York, NY

June 20-26

All access ticket = $1500

GA tickets x 4 = $2400

Accommodations for 8 citizens & venue for networking events = $11,500

Expenses (Dinner events, marketing materials,etc) = $5000

This brings the total requested budget amount down to

$9,250 + 13 citizen NFTs

  • $60k from money allotted for events

What is the budget / what funding is needed?

We are requesting the following budget for team compensation for Season 1 (the spring quarter through July 1, 2022).

Guild Facilitator - $3,000 + 2 Citizen NFTs/mo

(Guild Facilitator is required to attend 6/6 events in person)

1x Co-Facilitator - $1,500 + 1 Citizen NFT/mo

(Co-Facilitators are required to attend 4/6 events in person)

Bringing total requested budget to

$4750 + 12 citizen NFTs
And transferring the $60k in allotted events funds to the events guild budget

1 Like

I think it would be helpful to accelerate this proposal as there are many really good conferences coming up. We can plan the conference accordingly and give opportunity to citizens.

1 Like

KPIs for event marketing

The events guild facilitators will work with the guild members to develop goals for these metrics before each event. Reports will be posted following all events

-New citizens onboarded through outreach
-Number of intros made by ambassadors
-Number of workshop attendees

1 Like

One of the ideas for keeping track of citizen onboarding metrics and ambassador intros is giving each ambassador a QR code that they can have people they are onboarding into the community scan, this would help of keep track of how many introductions each ambassador is making and how many citizen NFT sales outreach is generating.

1 Like

Really love this idea Pat. I think it makes a ton of sense, the events guild could even find a way to gamify it. I think it will drive a lot of engagement while also building data sets that can be used going forward to understand the value add of the guild and your efforts. LOVE THIS.

1 Like

I agree with this and would love to see it implemented. If there is anyone who can get this job done,and done right it’s definitely Pat.

1 Like

I like this idea and I’m a strong believer of “you have to be in the mix to be in the mix,” but at the same time I think we need to trust the guild members to maximize the value to CityDao. I would like to see you sharpen your pencil on the events we will participate in after this is passed because I would like to see a focus on creating a stronger presence at events we will be competing at or are more involved, as opposed to spreading the funding more broadly to events that may only have tangential value to citizens. Does that make sense?

1 Like

looks like there is strong support for this, are we putting this up to snapshot?

1 Like

I for one, think we should re-write the proposal a bit, personally. I think each event should have an exec summary tying value back to the DAO for the funding. (25 citizens targeted for each event, gamified qr code scans to keep data regarding productivity, hackathon sponsorship, etc…)

1 Like

Events are critical, and Pat could be a great facilitator. This could really help CityDAO to onboard new people and drive our message to the web3 community. Personally, I think it might be preferable for each event to have a separate CIP with clear deliverables. Also, from a liability standpoint, I’m not sure that CityDAO should be paying for expense accounts, such as dinners, alcohol, airplane tickets, car rentals or VIP tickets. I believe CityDAO’s sponsorship should be primarily limited to booths at events. If this done event by event, then data can be analyzed to determine the value vs. cost to CityDAO. Having said this, I do think it’s very important for CityDAO to have a presence at events and I appreciate Pat’s committment to this.

2 Likes

Thank you for the feedback @Da3vid

That is a good point, we could tie these KPIs to the citizen NFT part of compensation, these would be rewards for reaching KPI goals that guild members set before each event.

What is the mission of the Guild?

With expansion and membership growth being key factors in the future development of CityDAO, the Events Guild strives to create a professional presence at crypto events for the community. By creating this presence, CityDAO can further communicate with other potentially beneficial communities as well as attract top minds into CityDAO.

Why is the Guild needed in CityDAO?

As CityDAO evolves, and some problems arise, an influx of creative and talented individuals collaborating with current community members would promote solution-oriented advancement; many hands make light work. Due to the early stage of CityDAO, there is a necessity for innovative people to bring new perspectives and suggestions for solutions. Fortunately, crypto conferences/ hackathons are a unique opportunity to connect CityDAO with people who can in turn contribute to solutions. For Example: More than 12,000 people from 100 countries came to ETHDenver, with about 8,500 checking into the conference. This event alone connected CityDAO with thousands of like-minded individuals who have skills and personal networks themselves. Dozens of current CityDAO citizens participate and were victorious in hacking projects that will also benefit our community and exposed our community to Vitalik Buterin (who was a judge in the hacking competition) and other leaders in web3. Our presence also resulted in new citizens buying their first Citizen NFT to be part of our community.

By creating the Events Guild, a few thousand people at one event would multiply into a full network of support. Not only would CityDAO benefit from the intel brought by new citizens, but CityDAO would become an organization known by countless other web3 communities and organizers, potentially bringing in investment, support, and connections currently unavailable to us at the same extent. The public affairs guild would have new avenues to follow up on as a result of this networking.

What would be the responsibilities of the Guild Facilitators?

  • Finding crypto events across the country, or potentially globally, and planning which events CityDAO would attend each quarter.
  • Strategising, planning and implementing CityDAOs involvement in these events in the form of booths, events, presence and networking.
  • Recruiting ambassadors from within our citizens to attend, represent and work at these events.
  • Plan and execute budgets to compensate the guild team and participants. Cover the costs of these events and the room and lodging for citizens that will represent CityDAO at these events.
  • Create content from the planning and participation at these events to keep our citizens informed and promote our mission to attract more citizens and potential partnership opportunities.
  • Creating IRL CityDAO meetups such as “Hiking in Yosemite”, “CityDAO Burning Man Camp”, “NYC Social Mixer”, “LA Social Mixer” etc.
  • Finding insurance policies to cover events

Why is this Guild Facilitator qualified for the position?

Pat has 5 years of sales experience and over 10 years of marketing experience, making him a qualified candidate for this position. His extensive experience in networking and social connectivity is precisely the skill set needed for a facilitator of the Events Guild. His previous roles in c-level positions gave him valuable understanding of networking and generating b2b relationships. In his time working in the solar industry he was able to generate partnerships with over 100 solar installation companies by attending events and making cold contacts with industry leaders.

Pat was chosen to be part of the inaugural CityDAO city council, which gives him an intimate understanding of our mission and our vision. Pat represented CityDAO at EthDenver and his team won the hacking competition that was judged by Vitalik Buterin. This energy and attitude would be used in planning and representing CityDAO in future events, and Pat would be an enthusiastic and professional facilitator.

Does the Guild already have members ready to join?

Yes! There are many citizens currently interested in joining the Events Guild.

Including but not limited to: Pat, Lyons, Favian, Syntonika, Mayur, Bruno, Earl, Elmo, Valerie, and many more….

What is the budget / what funding is needed?

We are requesting the following budget for team compensation for Season 1 (the spring quarter through July 1, 2022).

Guild Facilitator - $3,000 + 2 Citizen NFTs/mo

(Guild Facilitator is required to attend 6/6 events)

Co-Facilitator - $1,500 + 1 Citizen NFT/mo

(Co-Facilitator is required to attend 4/6 events)

Citizen NFTs will be distributed for hitting performance goals set by guild members each month

ETH Global DAOHacks sponsorship

Sponsor Spot = $10,000

Prizes = 4 Citizen NFTs s

[https://dao.ethglobal.com/sponsorship.pdf ]

Blockchain Expo NA

Santa Clara, CA

May 11-12

All access tickets x 5 = $5,000

Accommodations for 8 citizens & venue for networking events = $1,400

Expenses (Dinner events, marketing materials,etc) = $2,000

[Blockchain Expo North America 2022 | Technology Conference]

Permissionless

Palm Beach, FL

May 17-19

Tickets x 5 = $5,900

Accommodations for 8 citizens & venue for networking events = $4,000

Expenses (Dinner events, marketing materials,etc) = $5,000

[Permissionless - Blockworks]

Consensus

Austin, TX

June 9-12

GA tickets x5 = $5,000

Accommodations for 8 citizens & venue for networking events = $4,800

Expenses (Dinner events, marketing materials,etc) = $2,500

[https://www.coindesk.com/consensus2022]

NFT NYC/ETH NYC

New York, NY

June 20-26

All access ticket = $1500

GA tickets x 4 = $2400

Accommodations for 8 citizens & venue for networking events = $11,500

Expenses (Dinner events, marketing materials,etc) = $5000

[https://nyc.ethglobal.co/]

Gross cost for this quarter = $65,100 +13 citizen NFTs

$60,000 has already been allotted for attending events, we would bring these funds into the event guild budget.

Total quarterly budget request = $5,100 + 13 Citizen NFTs

How many multisig members will there be? Will they be doxed or have KYC?

Multisig signers must be doxed.

There will be 3 signers in the multisig with at least 2 needed to pass a transaction.

How will we quantify return on marketing spend?

The events guild facilitators will work with the guild members to develop goals for these metrics before each event. Reports will be posted following all events

-New citizens onboarded through outreach

-Number of intros made by ambassadors

-Number of workshop attendees

-Number of website visits from event flyers

Ambassadors can use QR codes that link to CityDAOs website to track how many introductions they made.

Reports will be generated after each event detailing outcomes of marketing efforts and expense breakdowns for the public to read

3 Likes

Additional change

Events will be voted for on an individual basis after this initial round of events.

Each event will be put to CIP with a budget request and goals for event outcomes.

Hopping in to add support here – in person events really help to solidify relationships within a DAO as well as to open new DAO to DAO communications. Covering expenses for travel makes a lot of sense to me given that Pat (and others attending) will be working for the DAO during the events.

I would also encourage considering international events, e.g. EthCC, EthBarcelona, etc., although obviously these incur higher costs.

1 Like

Thank you for the support Cameron, great suggestion, I had plans to create some CIPs for international events in the next quarter as we find citizens who can facilitate them, definitely agree that we should be leveraging our international community.

1 Like